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EWA DING

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Product & Design Portfolio

I am all about crafting meaningful experiences for people through product and design innovation. Over my 15+ year career as a product and UX leader in the high-tech industry, my focus has been driving transformative change by cultivating user-centric cultures and fostering effective collaboration. With demonstrated success in new product launches, cutting-edge innovation, and product redesign, my strength lies in weaving product, design, and technology into simple, intuitive solutions that deliver exceptional value to users and businesses.

VP of Product Design

MarTech, AdTech

In just 12 months, built the design function from scratch, developed a vision and strategy to revitalize SaaS's end-to-end user experience, completely redesigned the award-winning media spend optimization solution, and fostered a user-centric culture throughout the company.

Document Authentication Service

Played a critical role in transforming the company from a mere idea for a video signature into a state-of-the-art SaaS solution for the authentication and verification of legal documents. The Viditure solution is now trusted by more than 20 global government agencies and expanding rapidly.

Product Management & UX

Enterprise Data Cloud

Successfully designed, managed, and launched Cloudera's first SaaS product, the "Navigator Optimizer", an enterprise data warehouse and workload optimization solution that acquired many Fortune 500 customers.

Head of Product Design

Big Data Analytics

Effectively defined and designed a Big Data Workload Intelligence SaaS Tool with cutting-edge data visualization for Xplain.io, an early-stage VC-funded startup. Their breakthrough technology provides unprecedented insights into Big Data. Cloudera acquired the company approximately one year after it was founded.

Director, User Experience

Revenue Management

Successfully led the product design and user experience of the company's first SaaS offering, Revvy CPQ, which enabled the company to enter a new and competitive market. The user-centered design approach and high design standard resulted in an exceptional user experience tailored for B2B SaaS, earning the product high praise and recognition.

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Founder

@ Kidmatter.com

Social Network Platform

Kidmatter is a location-based social network platform that helps busy parents find and share kids' activities, building communities in the process. After gaining initial traction from local parents, the platform received an acquisition offer from CircleOfMoms.com.

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